This research addresses the topic of Merchandising Strategies to increase profitability at the Discount Santa Martha pharmacy in the city of Riobamba. The research carried out is qualitative - quantitative, by collecting data through surveys carried out with the company's clients, which allowed the following results to be found: lack of a label, there was no stock necessary for customer service. customer and also inadequate lighting for the pharmacy. This proposal contains strategies such as:...

The design of a marketing plan for the improvement of the competitiveness of the hardware store FERKONSA SA, of the city of Riobamba period 2017, has been developed with the objective of creating strategies that contribute to the growth of the company. To have knowledge of the activities that were carried out in the company, it was necessary to make a diagnosis about the internal and external situation, which was carried out through research techniques and instruments, for the specific case, ...

The present titling project is based on the Desing of a Business Plan for the Savings and Credit Cooperative Minga Ltda., of the city of Riobamba. The Project is based on the need of the cooperative to improve its participation in the local market, through the diversification of its financial products and services, as well as the potential of the Cooperative sector to meet the demands of Popular Economy and Solidarity organizations. For this purpose, investigative instruments such as surveys ...

This research work is aimed at creating the strategic marketing plan for Snack Express Company, located in Santo Domingo city, with the purpose of using sales tactics that lead to a profitable profitability in the business and a positioning in the target market. In this research, surveys were carried out to a proportional part of the population of Santo Domingo, these people mentioned that due to lack of time they are inclined to eat in places where snacks or fast food are prepared. The curre...

This research: strategic marketing plan for Refugio Spa Garden, Baños de Agua Santa City, Tungurahua Province, 2017, with the objective of satisfying real needs and carrying out essential operations through strategies, achieving the full recruitment of clients and in turn being leaders at the national level in the field of health and relaxation. For this research, the SWOT analysis was carried out, which allowed to verify the current situation of the company, surveys were conducted that were ...

The main objective of this research work was to generate an improvement proposal for the operation conditions to the air operators in the Galapagos islands. The research was conducted by applying the methodology of quantitative approach, descriptive and explanatory levels by using both bibliographical and documental sources of information, by means of field research it was determined that the research was of a non- experimental type from which, the airlines taking part of regular domestic tra...

The objective of this study was to determine the need to implement a logistics platform in Colta canton for the transportation, operational, logistical and commercial operation, exchange and collection of products. For the development of the research, the inductive-deductive methodology was applied, which allowed us to analyze each one of the variables that affect the study to reach a general vision of the situation. On the other hand, it was analytical-synthetic study as it allowed to indivi...

The objective of the thesis was to develop a "hierarchical and road signaling proposal in Tena city, to improve mobility", the research was carried out by applying methodologies such as HCM 2000, INEN 004-01: 2011; INEN 004-02: 2011, NEVI 12 year 2013 and an official registration ordinance 378 in Tena canton, where it was possible to analyze vehicular traffic problems, traffic accidents, vehicular congestion, pedestrian and vehicular insecurity, service capacity of the roads, operating speed,...

The objective of the study was to optimize the distribution chain in the Ecuacerámica company located in Riobamba city to improve the efficiency in its distribution processes, seeking efficient travel alternatives so that vehicles have an optimal routing system. The current situation was evaluated and knowing the perception of the level of service in terms of delivery of the products, both the distributors and the company managers, through the use of online surveys and prior observation in or...

The present thesis work is aimed to analyze and evaluate the mobility in urban parishes that belong to Esmeraldas canton by identifying problems in terms of road infrastructure, signalling, means of transportation that are used to mobilize people and the environmental impact. For the development of the field research, the methodology applied was based on the application of origin and destination surveys to the inhabitants of the canton. Observation sheets to the transport system and road infr...

The objective of this research was to design a tourist transport system through the characterization of factors that influence the mobilization of tourists from the Riobamba canton to the main attractions of the province of Chimborazo, which promotes economic and social development of the sector. The research has a multiple cross-sectional design due to the origin of tourists, with a qualitative and quantitative approach that is strictly related to techniques such as the capacity of people at...

The present study called "A socioeconomic evaluation of the rail transportation system across the route Riobamba - Urbina - La Moya" aims to evaluate the rail transportation system and its socioeconomic impact in the region. The research applied two surveys, an interview and a documentary verification to the inhabitants in those communities, the users of the route and the FEEP Subsidiary Sur company, which were fundamental to obtain an integral perception to contribute to the diagnosis and th...

The degree work called Analysis, assessment and proposal for improving the mobility of the rural parishes of the Penipe canton, as part of the rural mobility plan of the province of Chimborazo whose objective of this study was to determine the diagnosis of mobility through tools of research to improve the transport system and the quality of life of the inhabitants of the study area. To carry out the research, information was collected in the field by means of origin - destination surveys...

The purpose of this degree work was to design a corporate communication plan for the public tourism company La Candelaria in Penipe Canton, Chimborazo Province; to improve the touristic packages marketing offered by the company, through different communication strategies that will capture the attention of the Penipe Canton's target audience. An analysis of the situation was performed in which the strengths, opportunities, weaknesses, threats (SWOT) matrix was used, as the main instrument, to ...

The present research work was conducted in the Cooperative of Saving and Credit Ñaupa Kausay, collecting recurring information from the Human Talent Department, with the aim of designing the strategic management for the improvement in the work environment of the human talent department. The results found by field research applied to the human talent department of cooperative showed that all policies and functions satisfy to the internal clients for the performance of functions, but without a ...

The present degree work was carried out in the Taita Pub Bar Restaurant located in the City of Riobamba, which allowed determining the influence of sensory marketing on the generation of emotional experiences of consumers, thus contributing to improving customer permanence within the facilities of the establishment. For which surveys were applied to the consumers of the bar restaurant, in order to identify their emotions and lived experiences in front of the offered service. Subsequently, the...

The development of this Marketing Plan was aimed at improving the positioning of the company EM Electronics, in the city of Ambato, through the application of strategies based on the marketing mix (4P). To obtain a direction on market needs and requirements, a study was developed using surveys directed to the company's customers, as well as a staff questionnaire to measure the degree of interest in improvement activities and knowledge, and an interview conducted with the general manager of th...

This research project: Tourism marketing plan to enhance the tourist attractions of the Magdalena parish, Chimbo Canton , Bolivar Province , aims to establish marketing strategies that contribute to the strengthening of the parish's tourism management. In the first instance the methodology used is based on the application of surveys, by means of a questionnaire applied to the tourists of the city of Riobamba and Ambato, and to the president of the Parish Gad La Magdalena, interviews were also...

The following research project "Integral Communication Plan for the company El Agro-Comalgro", company dedicated to the sale of products and supplies for the agricultural sector, located in the city of Riobamba, Chimborazo province, lacks of a Plan of Integral Communication aimed at internal and external clients. The qualitative-quantitative methodology was implemented through the use of surveys and interviews that were applied to the company's employees and customers, in addition an analysis...