Estudio de factibilidad para la creación de una microempresa de recolección, procesamiento y comercialización de “Basura Electrónica” en la ciudad de Riobamba

Abstract

This project has been developed in order to make the appropriate technical study to determine the feasibility of creating a micro-collection, processing of “Electronic Waste” in the city of Riobamba, Chimborazo Province. Generally this study contains four chapters to develop, in the first chapter an overview of the problem is analyzed as: the problem statement, the formulation of the problem, the delimitation of the problem, justification, and objectives. Throughout this analysis leads to the conclusion that electronic waste is a global problem, because in the world million tons of this waste is generated. In the second chapter an overview of the chapter and theories underlying our research is given, such as: the investigative and historical background, as well some basic definitions relating to electronic waste in the world, in Latin America, in Ecuador, as well in the city of Riobamba; study that allows us to understand the artifacts that make up the electronic waste and the hazards associated with them, finally establishing statics on the amount of electronic waste worldwide, Latin America, Ecuador, and Riobamba. The theoretical foundation, will give an overview of the main terms used in this investigation. In the conceptual foundation, basic concepts on different applied terms are formulated. Hypotheses, variables and their operationalization were formulated. The third chapter concerns the methodological framework that will allow us to explain how we will conduct our research, we formulate the method for this research, type of research population and sample, to thereby establish sampling and size of the sample that will be applied to our market research; also formula methods, techniques and research instruments with their corresponding methods. The instrument of investigation are tabulated in order to get the results of the market research that was applied to potential users of the service in the city of Riobamba and thereby verify our hypothesis through the statistician chi square, which allow us to make a decision. Chapter four, develops the positive part of the project, we can see that company even if this beginning must have a solid administrative organization, will then be analyzed the demand, adversaries, prices, marketing, and distribution strategies. Is necessary to establish the appropriate technical study, make a proper project engineering, efficient administrative and legal study; addition, investment in advertising and promotion media diffusion is necessary for us to know and also to insert ourselves in the market though the marketing study. The economic – financial study shows the feasibility of this project and indicates the real return showing themselves as an acceptable and above anything a real project. The project will have an environmental and social impact, which has been given the negatives that occur due to poor management of electronic waste, the most important negative aspect in the impact on the environment and especially the possible risk that can have our microenterprise. Finally we establish the following recommendations and conclusions.