Estudio de factibilidad para la creación de una sucursal de la empresa ORGATEC en la ciudad de Guaranda, provincia de bolívar, periodo 2014.

Abstract

This thesis aims to determine how feasible is the "CREATION OF A BRANCH OF THE COMPANY ORGATEC IN THE CITY OF GUARANDA, BOLIVAR PROVINCE, PERIOD 2014", that will be in charge of performing marketing functions of electrical equipment and provision of engineering services. The purpose of this study is to provide efficiently care to City of Guaranda in relation to the sale of electrical equipment thus achieving the company immerse in new markets through meeting the needs in this county, supplying a large stock of products allowing to cover in full the requirements of citizens. For this a survey was conducted directed to Guaranda Canton residents. The survey results yielded that the implementation of a new branch of Orgatec is feasible, since that district lacks of companies that cover most customer requirements, because there are only two companies specialized in the marketing of electrical equipment and there are other indirect competition such as hardware stores, they do not supply the needs of the population. It is also important to mention that there is a space in line, wide and strategically located for the installation of the new branch, which will be performed in the best way all commercial and administrative functions. Finally we annotate that through the financial analysis with the application of the profitability indicators NPV (Net Present Value) and IRR (internal rate of return) we determine that the project is profitable and feasible to be implemented.