Diseño de un plan de gestión comercial para la producción y comercialización de papas para el Departamento De Comercialización del Gobierno Autónomo Descentralizado de la Provincia de Chimborazo periodo 2014

Abstract

The Decentralized Autonomous Government of the Province of Chimborazo has a marketing department in which it has been detected the lack of commercial strategies and production to encourage the main producers of potatoes is their crops and sales, thus improving their income and therefore your quality of life. In the present thesis a commercial management plan for the production and commercialization of potatoes for the marketing department of the Decentralized Autonomous Government of the Province of Chimborazo was designed, based on the canton of Guano, as it is the largest potato producer in the country. the province. The design of a commercial management plan is intended to contribute to the improvement of the marketing of potato producers to increase agricultural yields in the Province of Chimborazo and improve the social and economic conditions of the population. Through the SWOT analysis carried out on the producers' production and commercialization processes, the existence of a low production and productivity of potatoes was determined in the Guano Canton's main parish, it is evident in this perspective of analysis certain factors that affect this problem ; arise as a consequence of a weak organizational structure of the communities, as well as the low fertility of the soil, high incidence of pests and diseases that affect the crops, as well as insufficient training and technical assistance by the institutions and agencies in charge for the effect. The business management model will contribute positively to the improvement of the quality of life of producers and consumers in general, contributing with strategies that encourage sales improvement, based on efficient service and improvement of the quality of products. and in an effective publicity and promotion. It is recommended to apply each one of the financial strategies, customer strategy, strategy of the process of operations management and learning strategies - growth proposed to guarantee the success in the production and commercialization of potato producers of the province of Chimborazo improving its quality of life and profitability in their crops.