Plan de negocios para la planta de cárnicos que oferta la Facultad de Ciencias Pecuarias de la ESPOCH, período 2014

Abstract

This research was developed in order to response to the needs of the Meat Plant, Ciencias Pecuarias Faculty, ESPOCH, in the absence of administrative and commercial guidelines, so we propose to design a business plan which provides a detailed analysis of the business idea to formulate strategies in order to consolidate its presence in the market. It was performed a descriptive and mixed research because we used qualitative, quantitative and analytical – synthetic methods, surveys and interviews were the techniques used in the questionnaire and they were supported with interview guide as instruments. It was determined that the Meat Plant has a chance to develop, offering a broad product portfolio to obtain a projection of greater use and a high position in the market considering the degree of efficiency and effectiveness in fulfilling both internal and external strategies. In this way, we can conclude that the application of the Business Plan is vital because it outlines the necessary information clearly to know if the new business or the expansion of productive activity will be successful or profitable through financial analysis which determines economic feasibility.