Plan estratégico de importaciones de equipos médicos para la empresa “Viennatone” S.A. destinados a la comercialización en la ciudad de Riobamba, provincia de Chimborazo, periodo 2011-2015

Abstract

This Technical Report is aimed at determining a Strategic Plan Imports of Medical Equipment for Marketing in the city of Riobamba, Chimborazo Province. Development of the Strategic Plan initially covers the background that led to the authors of the Plan to identify the visible population growth and the poor accessibility to hospitals with adequate Introduction Infrastructure, allowing you to search different mechanisms to implement in nursing homes and hospital equipment high technology and quality, which are imported from General Electric Company (GE) of Miami – USA, meeting all legal responsibility of the import process to meet customer needs and provide good service, also conducted a market study to determine the level of acceptance of medical equipment in hospitals and it was possible to strategies for marketing the product. Finding a compendium of procedures for import based on information obtained from the National Customs Administration (NCA) and a settlement of Medical Equipment imported by the company obtained “VIENNATONE S.A.’’ Finally we present the conclusions and recommendations that have come to this study.