Elaboración de un plan de negocios para fortalecer la gestión administrativa de la empresa de comidas y bebidas Thao by Bamboo – Café-Bar, de la ciudad de Riobamba, en el período 2014-2015

Abstract

It has been developed the design of a business plan to strenghten the administrative management in the company of food and beverage Thao by Bamboo-coffe-bar, in Riobamba city, in order to perform and analysis of the current situation of the company to identify strengths and weaknesses tht allow to maximize opportunities and avoid that might arise. It has been applied descriptive and in research to observe how snack is accepted, the inductive, deductive and analytical methods were used. Basically as a result, it is expected that the thao by Bamboo cafeteria should improve its administrative management to have more customers in the different areas, this will help the development of the same. In conclusion it can see that Riobamba has a positive answer related to cafeteria, prices and characteristics of the products that this offers every day. It is recommended the implementation of this business plan to continue with the main objective planned in the company, its practical execution will depend on the collaboration and integration of the people involved in the process and activities that the company develops.