Valoración económica financiera de la empresa Curtiduría Tungurahua S.A., en el período 2016.

Abstract

The objective of this research is to conduct an economic and financial evaluation of the company Curtiduría Tungurahua SA, in order to achieve this objective, a financial analysis and application of ratios were carried out to the accounting reports for the period 2012-2017, where economic and financial performance was determined, from the composition of assets, liabilities, equity, income, expenses, profits and / or losses and their financial ratios of liquidity, operation, profitability and indebtedness. Once the financial diagnosis of the company was made, the economic-financial value of the company was determined, using the discounted cash flow method. This method represents a fundamental tool since it allows the control of operations by analyzing the components of the flow method of cash, such as the cost of capital defined as the rate used to discount cash flows and projections of cash flow to five years, in order to know how it will develop in the future. As a result of the investigation, the value of the company is determined in 2016 for a value of $ $14´167.763,48. Therefore it is concluded that the valuation of companies becomes a fundamental instrument for correct decision-making and contributes to improving profitability through financial strategies of liquidity, operation, indebtedness and profitability that will allow it to be included in new market segments and the determination of its position in front of its competitors.