Plan estratégico para la Empresa Productora Y Comercializadora de pollos “El Pechugón” de la ciudad de Riobamba, provincia de Chimborazo, durante el período 2018 - 2022

Abstract

The aim of this research is about a strategic plan for the production and marketing Company of chickens “El Pechug n” in Riobamba city which allows you to maximize your profits and thus contribute to the development of the poultry area of the city, the same it was carried out through a critical analysis using techniques such as: a survey that was carried out on all the workers and the interview made to the general manager of the Company, obtaining as a result a SWOT matrix in which it is identified that the Company does not have the balance sheets and statements of financial situation, the inadequate administration of human resources, the new demands of the markets in terms of quality, competitiveness and productivity, in addition to not having a strategic direction accodingly. The proposal describes the functional strategies for each one of the units within the Company, among them we have: to establish control parameters that sistematically monitor the stategic planning, in order to take corrective measures and achieve the objectives and the mission of the Company. Conduct training courses on systems to be installed. Establish a clear salary policy, so that the staff do not feel unmotivated. It is recommended to implement this research work so that the Company can be competitive, productive, and optimize the resources that allow it to improve quality of the product.