Diseño de un modelo de gestión comercial para la empresa Key & Sol Asesoría y Soluciones Cia. Ltda. De la ciudad de Riobamba, provincia de Chimborazo, durante el periodo 2014

Abstract

This thesis is a "Design of a business management model for the company Key & Sol Asesoría y Soluciones Cía. Ltda. Of the city of Riobamba, Province of Chimborazo, during the period 2014 ", its objective is to develop strategies that allow to improve the commercial management, considering that since the beginning of its activities, it has not defined basic aspects of commercial order, which he handles them empirically. The design of the research is mixed, that is, it has a qualitative and quantitative approach, since variables of both types were handled. The results of the investigation showed important findings, such as the scarce recognition of the brand in the Riobambeño market, due to the fact that adequate marketing is not used, nor is the use of the corporate image considered. Marketing strategies were designed such as the reinforcement of the corporate image, advertising and promotion, in the same way a training plan for human talent was designed, it is also proposed to make strategic alliances and finally the optimization of the sales forces through divide the Riobambian market into territories. So it can be concluded that the plans through its application will improve the commercial management of the company.