Proyecto de factibilidad para la creación de una empresa comercializadora de productos agrícolas limpios en la parroquia San Juan, canton Riobamba, provincia de Chimborazo

Abstract

The following research based on the theme, FEASIBILITY PROJECT FOR THE CREATION OF A TRADING COMPANY OF FARM PRODUCTS IN SAN JUAN, RIOBAMBA CANTON, CHIMBORAZO PROVINCE, is base don the principles of development for a technical job quialifications and it develops as the firs that integrates a near commercial Engineer to society and at the same time, the application of all the knowledge acquired during the years attended, embodied in a scientific work. The development of this work justifies to practice entrepreneurship as the main axis, to run and show that the academy directly supports the development of the productive matrix, and especially understanding that Zone 3 is applied to projects base don agriculture and tourism: our main tools is the study of marketing, mix marketing, economic and financial analysis to show that could run at the same time sustainability and support to put it into execution path. The findings in this Project are very encouraging as they have an objective demand that exceed the market outlook is very important, determining this área is not exploited tour and at the same time to implement its development, explains the solution raised the problem before. Our participation in this market is just 7%, and we have occupied 80% of installed capacity, 95% of the market accepts our product and determined the trend is to consume organic and clean products as health and body care practices, TIR and VAN results projected earnings and profitability with an average recovery period.