Diseño del plan de negocios para la Empresa Asociativa de Mujeres “Las Lojanitas” de productos enconfitados, del cantón Francisco de Orellana perteneciente a la provincia de Orellana, 2016-2018

Abstract

This research work aims to design a business plan for the women associative enterprise of candied products “Las Lojanitas”, conformed by men and women whose main activity is the elaboration and merchandizing of dry beans such as candied peanut and salty lima beans, in order to improve their economic, social and environmental aspects. This plan also aims to enhance the business action and the managing system in benefit of the organization, partners, families, and the environment where these activities are done. An internal and external study was developed through surveys addressed to partners and customers of the organization, thus the collected information will be useful to pose the guidelines for designing the business plan which shall allow to improve the managing system areas. The investigation was developed through a strategic vision for looking to the future on these plans: commercial, production, managerial, financial and legal, including the environmental and social hits in order to set the proposal to be run by the design which defines the organization both in the popular and solidary economy and as in the business side, focusing on getting a good relationship between the organization and the environment. The association does not have a strategic management where can define its mission, vision, values and principles, likewise, it shows some difficulties in managing its administrative, organizational, commercial and productive areas. Mission, vision, principles and SWOT analysis were formulated in the strategic management so they are used as guidelines to the association in the future.