Planificación estratégica para la Cooperativa de Transportes Intraprovincial de pasajeros “Vencedores de Caluma”, del cantón Caluma, provincia de Bolívar, período 2018-2023

Abstract

This research work consists in the development of a strategic planning that will contribute to the organizational development of the different processes that are carried out in the Cooperative of Intraprovince Transport of Passengers "overcomers of Caluma".The methodology used is based on the collection of information through techniques such as observation, surveys aimed to the manager, partners and customers the same; these indispensable tools to perform all the work of investigation in a progressive and orderly manner. The results were; there is no efficient strategic planning, which regulates all functions, plan, analyze situations and execute solver strategies; there is bureaucracy in the provision of services to clients: to increase the percentage of clients using media, incorporate a phone line to provide a quality service; And finally there is no effective control of the attitudes of the officers of transport units toward the requirements of users. It is concluded that the mission and vision should be modified, there is openness to implement a strategic plan and with the same will improve to the cooperative at all level. It is recommended to obtain an internal improvement, such as its administrative management, to provide better services, to measure the development and management of the cooperative on a permanent basis and the generation of continuous improvement.