Plan de exportación de rosas orgánicas desde Ecuador hacia Madrid - España de la Empresa Biogarden ubicada en la ciudad de Riobamba para el año 2011

Abstract

This thesis is an Export Plan of organic roses from Ecuador to Madrid – Spain of the Biogarden company located in Riobamba city for the year 2011, which will market the product to a wider market and cost. It unveiled the production process of harventing different types of flowers, through internal departmant of Coordination where were obtained the contacts of importers of Roses in Madrid, and was elected the Mediterranean Fresh Flowers Distributor LTD s. which has a monthly requirement of 1 ton of varietes of Roses “Freedom” and “Vendela” same that produces the Biogarden company need to export, also negotiating terms to be used, which were FOB which is that the company delivered the goods at the local port and not destination, transportation costs and insurance will be cover by the business partner of negotiation and the customs regime which the company receives. We conducted a financial study,which allowed us to determine, investment, costs and balances generated by export activity, for these data make the evaluation of the plan and determine its economic as well as financial road. It is recommended to the company to use a credit card as payment, traking the creation of trade barriers by both goverments , and implementig the export plan given the results of the financial study which shows an increase in profits