Proyecto de exportación de choco-quinua (chocolate con quinua) hacia el mercado alemán (ciudad de Berlín) desde la Empresa Sumak Life del cantón Riobamba, provincia de Chimborazo

Abstract

The present thesis is the export Project of Choco-Quinoa (chocolate with Quinua) toward the German market (City of Berlin) from the company "Sumak Life" of the Canton Riobamba County of Chimborazo. At the moment in Ecuador they are cultivated near 2000 hectares of quinua and given its great tolerance to extreme environmental conditions, is considered that it can reach the 90.000 hectares; that is to say, the third part of the total area of the Sierra annual cultivations (280.000 hectares). The current objective and future of the European market, are to achieve the consumer´s well-being The German consumers grant great importance to the freshness and the innocuousness in the products of agricu7ltural origin; what has given place to growing interest for organic products which are also willing to pay more until 52% for these products. The bilateral trade between Germany and Ecuador is shown with a tendency enough so much participatory in the item of the exports like , it is so in the year 2009 in spite of the word contraction for the crises the exported quantity it grew considerably from Ecuador to Germany. The Company “Sumak Life” has obtained the following certifications so that its products have the necessary welcome at international level. Organic certificate, Bio Control System, BCS OKO-GARANTIE of Germany, NOP-JAS-CE The exportable quantity in kilograms is 27900 Kg. distributed in 139*500 cases of 200 grams, to a price of 1.20 USD that they will be sent every two months in a Standard normal container of 20 Feet (20´x 8´x 8´6´´). Between 30% and 40% of the imports it is marketed through the independent wholesalers that have national distribution through own networks or by means of independent agents, near 50% of the imports, mainly those coming from other countries of the European Union, it is marketed through the CMO (Comercio Minorista Organizado) Once the products have fulfilled the requirements of domestic quality of destination they are considered of free circulation inside the country and they are not subject to restrictions. It is advisable to have a good relationship with the producers – supplying of chocolate and Quinua because the product Choco Quinua requires of large volumes of raw material for what will be primordial to be able to a position in the German market (city of Berlin)