Investigación de mercado para la exportación de bebida energizante de alfalfa y zanahoria desde la Asociación de Productores de Plantas Medicinales de la provincia de Chimborazo JAMBI KIWA en la ciudad de Riobamba hacia el mercado de Brasil ciudad de Sao Paulo

Abstract

A researching of market for the exportation of energetic drink made of alfalfa and carrots by The Association of Producers of Medicinal Plants of the Province of Chimborazo "Jambi Kiwa" in the city of Riobamba to the Brazilian market I the city of Sao Paulo, was developed in this thesis. A survey with 10 objective questions was done and applied to 139 people at random who have the socio-demographic characteristics in different places in the city of Sao Paulo-Brazil in order to identify likes of consumers of this market. With the data given on this survey and after the analysis of these data we determined that in Sao Paulo there is an average of 56,12% that don't consume producís to avoid the stress and exhaustion produced because of daily routines, however a total preference for the consume of these natural energetic drinks was shown on 94,40%. On 79,86t he population knows about the nutritive benefits that this energetic drink made of alfalfa and carrots has for children. 94% of respondents would be arrayed to acquire it but in plástic and 500 mi presentation. With the results given on this researching we recommend "Jambi Kiwa" to look for the necessary technical assistance through specialist Ecuadorian government department like Instituto de Promoción de Exportaciones e Inversiones PRO-ECUADOR, so we can establish an exportable offer of organic producís to Brazil, but considering a plan of exportation of energetic drink made of alfalfa and carrot, in addition, Brazilian market was determined as a potential consumer of this product.