Plan de exportación de bolsas de infusión de uvilla y menta de la Asociación de Productores de Plantas Medicinales JAMBI KIWA de la ciudad de Riobamba, hacia la ciudad de París - Francia

Abstract

The following research is about the “Export of mint and gooseberry infusion bags by the Jambi Kiwa medicinal plants producers association, to the city of Paris – France”. Which main objective is to know about the export process of mint and gooseberry mixed in bags, to the market of Paris – France, Jambi Kiwa is a medicinal herb production and commercialization association, which has a strategic planning protected by the BSC organic certification for its products. According to some studies carried out by Jambi – Kiwa, the city of Paris; capital of France has a demand of infusion species for making tea. The objective of this research is to meet the mint and gooseberry existing demand, which will be possible to carry out with the infusion market study. For this a research about the historical demand and supply was carried out in order to establish the projected demand and supply and then it was calculated the unmet demand, once it was done it was established the production through the capacity of the Jambi kiwa company. The export of mint and gooseberry infusion mixture to Paris is protected under legal regulations for imports, through SGP (Generalized System of Preference) tariff. The present export plan has been established for: The infusion bags production research, the fabrication direct and indirect cost study, determinations of the sale price based on FOB (Free on Board) price, the administration expenses, the financial expenses, etc. By means of these requirements, the financial statements were made, in order to calculate the Net Present Value, the Internal Rate of Return, the break – even point, the Benefit- cost ratio and the profitability per each year, these data have been collected from direct information sources of Jambi Kiwa Company. As a result, it is concluded that this export plan is feasible and viable for its implementation.