Plan de marketing estratégico para posicionar los servicios que presta la Compañía de Transporte estudiantil y turístico PADREMENSI S.A. de la ciudad de Riobamba 2012

Abstract

The Padremensi company, is a student transport and tourism service company that feel the necessity to implement a strategic marketing plan to aid and increment their prestige, service level and of course the profitability for its members. For that reason it´s necessary to keep in mind the investments that the company will take on, will have to necessarily be focused based on a plan where price, publicity, the place and the product are strategically capable of increasing its market share. Here the need to develop a strategic marketing plan to place the company´s services of Padremensi S.A student transport and tourism in the city of Riobamba on top. For that it was imperative to elaborate a company situational analysis to better see in the actual condition of company as marketing management strategy. The on time development of a marketing investigation will permit to determine the appropriate strategy to obtain the appropriate positioning standards that the Padremensi S.A. student transport and tourist service needs. Strategic readiness becomes in a important tool to implement for the Padremensi student transport and tourism company status, services and new image in the customer´s mind. Once to apply the strategy marketing plan the company will be the best about service quality. Positioning on secure way in the market and increase your rentability.