Diseño de un producto de aviturismo para la parroquia José Luis Tamayo, cantón Salinas, provincia de Santa Elena.

Abstract

The next research proposes: design a bird tourism product as a support tool for its implementation; in the José Luis Tamayo parish, Salinas canton, Santa Elena province; through an exhaustive and participatory study through field trips for the collection of information and application of surveys, the profile of the market was determined, to improve the development of projects that allow the inclusion of bird tourism in its economic activity. The diagnosis allows to know the current situation of the attractions, activities, superstructure, infrastructure, tourist plant knowing the potential touristic demand that they would be able to acquire the product, in the ornithological inventory, 151 species were identified, which were recorded through counting points and transects. While biodiversity studies and conservation status of bird species allowed us to define the technical structure of the route where 3 sites of high potential were identified, designing 2 touristic packages and defining the various marketing strategies for their positioning in the market, it is also defined jointly with a model of administrative, operational and socio-cultural management for its operation. The financial study determined that the initial investment would be $ 193,004.00 giving a positive NPV of $ 146,594.9 and a B/C of $ 1.76, demonstrating that for every dollar invested will earn $ 0.76 cents with a time of recovery of investment of 1 year 6 months with a IRR of 36%, which determines the viability of the product.

KEY WORDS: BIRD TOURISM - NATURAL ATTRACTIONS - CULTURAL ATTRACTIONS - ORNITHOLOGY - BIODIVERSITY