Elaboración de un plan estratégico para la recuperación de cartera en la Cooperativa de Ahorro y Crédito Acción Tunguragua en el periodo 2011

Abstract

This technical report for developing a strategic plan for the portfolio recuperations of the ¨Cooperativa de Ahorro y CréditoAcción Tungurahua¨, in Ambato city, TungurahuaProvince, for the economic year 2011 will help to improve the results in the company´s liquidity. Some techniques were applied as: verbal and documentary verification techniques, bibliographic material and web pages. The strategic plan consists in placing telephone calls in order to remember the customers the date of payment, also to do home visits which will help to know in a timely, effective and efficient way the economic situation of the company thus improving the decision-makin. In conclusion this strategic plan will help the recovery portfolio safely and immediately t optimizing time and resources; the plan is expected to be a true guide to this Credit Union.