Plan de exportación de chifles de la Corporación Translatin S.A. de la ciudad de Guayaquil hacia Madrid - España

Abstract

The present paper is an exporting fried plantain chip plan of the Corporation Translatin S.A. from the city of Guayaquil to Madrid – Spain. A macro – environment analysis was carried out to establish how the Enterprise and the exportation are affected by macro economical, social, political and technological variables in order to be able to have a wide vision and design this plan considering possible future effects. The existing offer was determined with the market studies, that is why, the Enterprise exporting fried plantain chips and those selling the product locally were broken down. Besides, possible product buyers were listed. Thus, the spanish “Supermercads andaluces S.A.” Enterprise was chosen with this marketing analysis. In addition to this, machinery – equipment, staff, raw material, direct material requierement were described to produce 22222 fried plantain chips of 45grams with a technical study. On the other hand, flux diagram was designed to show the producing process. Requierements, documents, certificantes and procedures to be followed were detailed in the exporting plan highlighting the customs requirements and determining Traslatin is based on human consumption because its products are produced for final comsumption in the consignee country. The incoterm negotiating terms are listed as well. Finally, both financial evaluation and study were done to show the exporting feasibility.