Nuevas tendencias del merchandising, aplicación paseo virtual del Centro Comercial Bruji Shoping (Chambo).

Abstract

The main development objective of this thesis is to investigate emerging trends merchandisig to apply them in a shopping mall shopping center of the canton Bruji Shoping Chambo. For which it has used research methodologies by which various techniques have been established and merchandising trends, that will help them to develop and implement the best specialty stores in malls. Since it must establish a preliminary analysis, it must be based on demographic, psychographic and Minusio analysis of market research, and that 67% of purchasing decisions are made in stores, compared to goods. Hence the importance that we now take the Merchandising, as thousands of new products launches each year, the results of the products depend on what we do in stores and shopping centers in which we apply to what made information booklets which have been the preamble to present each of the shops in the Mall Bruji Shoping of the Canton Chambo,the same as those shown in developing the virtual tour, made in 3D Studio Max and so the dissemination of the report on, and increase the inflow into the mall. One concludes that the development of research of new trends in merchandising applied in a virtual tour will have as main purpose to increase the flow into the mall and therefore sales in each of the shops will be higher. Conducting a study of new proposals minusio merchandising, the same as every day will become increasingly representative for the sole purpose of not stuck in monotonous and common design but be changing according to time and get a good idea allows traders to anticipate the needs, tastes and market fluctuations.