Plan de exportación de margarina a base de aceites de palma de la Empresa OLIOJOYA desde el cantón Esmeraldas provincia de Esmeraldas hacia el estado de California, Estados Unidos

Abstract

This thesis is a Plan of Margarine Exporting made of palm oil from “Oliojoya” company of the province of Esmeraldas, city of Esmeraldas to the United States, in which necessary information of target market is expressed in order to export, Nowadays, the production of plan has increased in Ecuador because of the important revenues, and this production is a major hub in the dynamics of the national economy. To reach this objective a meticulous diagnosis of productive sector was performed by establishing offer, demand, and unmet demand that exist in target market. The principal producer countries and exporters of the product were determined; machinery and the cost to produce margarine in order to define the budget needed by the company to export this product were also shown. Related to the proposal, to perform the exportation of margarine some aspects are detailed such as: requirements, documents, certificates, work papers, customs procedures that are going to be applied on it. Terms of international trade through which the company can export are considered as well. Finally, financial study is established; where the budget needed is proposed in order to develop this project.