Estudio de mercado para la comercialización de la pulpa natural de tomate de árbol de la Procesadora Agroindustrial “Mis Frutales” S.A. de la parroquia San Luis de la ciudad de Riobamba de la provincia de Chimborazo hacia el mercado de Beijing - China

Abstract

Market Study for the natural tree tomato pulp commercialization of the Agro Industrial Processing" My Fruit "S.A. in St. Louis, Riobamba City, Chimborazo Province to the Beijing - China market, to provide the company with new opportunities and expectations to expand its international market. This research purpose is to strengthen and raise awareness in farmers about potential natural resources in our country, these products should be fully exploited, to advertise them internationally and demonstrate that Ecuador is ready for big challenges; the world must know that petroleum is not the only natural resource that Ecuador has. Wonderful diverse natural products are also found and with all this variety of products more foreign exchange earnings can be generated to our country, these products can be exported both natural and processed and with hard work and commitment been accepted in national and international markets. The deductive and inductive methods were used. Through market feasibility of introducing this new product to China was determined; the Chinese people have a slogan “There is no food without natural drink”. There is an unsatisfied demand and the Agro Industrial Processing “My Fruit” is ready to meet it. The three tomato pulp not only opens a new market to export other traditional and nontraditional fruits, but also it has a great commercial future in a growing market. It is recommended to establish strategic alliances between producers and farming industries because the excessive number of third-part businesses enlarges the products cost.