Plan de Negocios para la exportación de infusión de toronjíl con miel de abeja, al mercado europeo, Murcia - España, de la Empresa Asociativa Jambi Kiwa de la ciudad de Riobamba, provincia de Chimborazo, país Ecuador

Abstract

The present plan of business for the export of balm – gentle infusion with bee honey, to the European market, Murcia – Spain, of the associative company Jambi Kiwa of Riobamba city, Chimborazo province, Ecuador country, has been elaborated with the purpose of strengthening the international business dealings, the social economic development of our country and the positioning of the company in new markets making use of the fair trade for the benefits of the consumers. They were carried out market studies by means of surveys to the citizenship of Murcia, establishing this way the unsatisfied demand and our potential market. The production process is analyzed from the reception of raw materials until the storage of the ended product; the raw material and inputs are acquired the partners producing of the company; the machinery and team, they are certain low manufacturing approaches and norms for the production of allowances; the executive staff and operative that will work in the plant being qualified in each one of the areas that the company requires for the elaboration of the product will be continually. Finally, the economic – financial study was made, where the advantages and disadvantages of the project were analyzed having as a result that the same one is highly profitable and socially sustainable and looking for to complete social, sanitary, environment norms, of state and municipal regulation. As a result of the application of this plan of business of export we will have an increment of working sources in the city and the economic development of the production sector of medicinal plants and conjointly the company growth. We recommended the execution of the present plan for its feasibility and economic, financial and social benefits to the city and the country.