Proyecto de exportación de calzado en la línea trekking de la Empresa Calzado GAMO’S, ubicada en la ciudad de Ambato provincia de Tungurahua, con destino Bogotá – Colombia

Abstract

The present investigation is a Footwear Exporting Project for Gamo´s Trekking Footwear Line Enterprise wich is located in Ambato city, Tungurahua province, the work was conducted with the purpose of delivering the product to Bogotá, Colombia, in order to possibly determining product acceptance and exportable capability. Ecuador has traditionally had a restricted exportable supply which was mostly concerned with exporting highly traditional known products such as oil, banana, cacao, coffee, and flowers which represente dan average 75 percent of the whole exports in the last four years. For that reason, this study focuses on production and exportation of a non-traditionally industrialized product like the Trekking Footwear Line; this in view that the commercialization has been carried out by means of intermediates who purchase products at low prices and sell them with greater profit indexes. Through this project, the country will gain both export diversification and value added product making which in turn will be highly valued abroad and will allow competitiveness improvement. Therefore, the enterprise will get economic benefit and productive growth since marketability will broaden by providing international wide competitive tools that should be in accordance to industrial globalization surrounding this sector. It is important to take into account the quality of the product that is to be offered in view that the trekking footwear together with its positioning in the market should fulfill with the inhabitans´needs from Bogotá, Colombia, taking advantage from the utilization of current bilateral agreements on free trade.