Aplicación de los Incoterms 2011, en la exportación de productos agroindustriales al mercado español, de la Empresa Productores Hostícolas Cía Ltda. de la ciudad de Ambato

Abstract

The present paper is about International Comercial Terms INCOTERMS 2011 use and application so that agro- industrial products can be exportad from the enterprise “Productores Hortícolas Cía. Ltda.”, belonging to Ambato to the Spanish market by means a Basic Procedure Guidelines for the appropriate use of the International Comercial Terms which benefit the enterprise. The research objective is to propose the use of the International Comercial Terms INCOTERMS 2011 in the agro- industrial- products exporting process of the vegetable and fruit processing unit, Ambato Cía. Ltda. Facts and phenomena to be investigated were determined by inductive method and direct observation; techniques assurveys and interviews established the right use and performance of the terms mentioned above. As a result from the research, it is determined that the Internacional Comercial Terms 2011 define and indicate obligations, expenses, and insurance and international transport risk of the exporter and importer and the enterprise is in financial and economic risk. It is concluded that without these terms, exportations are in risk and therefore it is recommended to appy them in this enterprise immediately.