Proyecto de factibilidad para la creación de una empresa productora y comercializadora de yogurt de pitahaya en la provincia de Chimborazo, ciudad Riobamba

Abstract

Project for the creation of a company, which name is “VITALIFE COMPANY”, this Company will be for the creation of a producer and marketer of Pitahaya Yogurt in the city of Riobamba, Chimborazo Province. This study is very important because it represents the creation of jobs, as well as, helps us to understand the viability and feasibility of implementing a company dedicated to the development and commercialization of Pitahaya Yogurt. This research aims to collaborate on finding solutions to problems specifically digestive health, including development of an exotic fruit yogurt and little known in the city of Riobamba. Thus, it is easy to realize that the benefits of eating Pitahaya Yogurt is amazing. Its characteristics and Pitahaya classes are nutrients that provide health. Its cultivation is very natural. For the constitution of the Company complies with all requirements established by the Provincial Department of Public Health and the Illustrious Municipality of Riobamba, respectively. Matrices involved in the development of the Project is determined to criteria and indicators that contribute in the process, each one with materials and incentives. The market study determined that there is a large percentage of the population willing to purchase the product with progressive growth trend because it is a new product. For this reason, advertising and distribution will be aimed at consumers who prefer natural products. Its organizational structure allows for, and identify the activities and duties of each person with their different responsibilities according to their assigned function. The results obtained in previous studies are confirmed with the financial analysis and shows that the project is adjustable, and affordable cost because the underlying indicators obtained this information. We identified a personal contribution of 54.48% and 45.52% of bank financing. The Net Present Value (VAN) is $30.004,76, representing as it currently values the Company, The Internal Rate of Return (TIR) is of 19%, being this the return on investment. It is also important to note that the investment will be recovered in three years and six months. Conclusion, according to a survey made “VITALIFE COMPANY”, already has a high rate of acceptance by potential consumers to be highly recommended for health.