Proyecto para la exportación de “Amaranto Pop” producido por la empresa “Intiamaranto” desde Ecuador, Distrito Metropolitano de Quito a la ciudad de Zúrich - Suiza

Abstract

This thesis pretends to analyze the possibility of exporting Pop Amaranth that is produced by Intiamaranto which is located Metropolitan District of Quito and that is headed towards Zurich city- Switzerland, by being it a reference for future studies and providing a great development opportunity and growth of the company. The thesis is structured by five chapters, in which we developed the proposed theme for the fulfillment of the objectives of the research. In the background, describe the historical review, mission, vision, policies, location and organizational structure of the company as well as performing a SWOT analysis of the same one. With the market study, we identify product characteristics and potential market, as well as analyzing the demand and offer of amaranth, by proposing a marketing strategy. In regards to the exportation process, we determine the logistics for sending the Pop Amaranth to Zúrich city as well as customs procedures which are necessary in the negotiation. The financial study shows the feasibility of the project by means of the analysis of its different indicators of variability such as the net present value, internal rate of return, recovery period of investment and cost benefit relationship. Finally, we present a number of conclusions that indicate the feasibility of the project to carry it out. Thus, we recommended that the company improve the volume and quality of production, by taking into account the consumer´s needs and market demands, in order for the project to be gone through with subsequently