Plan de exportación de calzado de seguridad y agroindustrial, botas de PVC de la empresa MILBOOTS CIA.LTDA. a la ciudad de Bogotá Colombia periodo 2013

Abstract

The current work makes reference to an export plan of agro industrial security boots of PVC , produced in Ambato city located near the Tungurahua province, boots that will be exported towards Bogotá – Colombia through ”MILBOOTS Limited Company” with the purpose of presenting high quality products which are made according to the client’s need. We will carry out the identification of the company, its objectives, its organizational and administrative structure, and the characteristics of the product to determine if they fulfil the requirements of an exporter organization. A market investigation has been carried out to determine the acceptance of the product in Bogotá - Colombia during the period 2013-2017 taking into account the offer and the demand of the product. To export the boot to Bogotá -Colombia, a variety of legal isses of the importer and exporter countries are considered as well as the necessary documentation, the logistics, commercialization, steps and processes taking into account the quality of the product we offer, due to we would like to fulfil the consumers needs. We also seek the positioning of the company by means of the application of bilateral treaties of free trade with our neighbor.