Proyecto para el incremento del servicio de transporte turístico a nivel internacional en la compañía Interangeles Tours Cía. Ltda. Riobamba - Ecuador

Abstract

In this research a project for increasing Tourist Transport Service at INTERANGELES TOURS CIA LTA ternational Company located in Riobamba-Ecuador is proposed. data uprising a target market survey was applied, which enabled primary data collection needed to structure packages offering Once internal strengths and weaknesses and unmet demand were identified, a set of touristic packages as designed with destinations to Colombia, Peru and Venezuela, the purpose was to capture this service gowing demand; a technical study was also conducted which suggests new transportation units ncorporation for the Company to offer a quality service; and finally the financial study is detailed to patsolidate in monetary terms the results of previous studies to further evaluate the proposal and Beterminate the feasibility of implementing the project from the f the feasibility of implementing the project from the financial standpoint. The main conclusion deals with the feasibility to implement the proposal because it is considered to be perfectly adjusted to the company growth expectations, and the evaluation results in financial terms prove that it is feasible due to the attractive indicators for its investors over any other investment in the financial market. Finally it is recommended for the company to implement the project, drawing on the experience and acceptance that it has gained in recent years in the tourist transport sector, which combined with a proper marketing campaign will get and exceed projections made in this proposal without much difficulty.