Plan de exportación de leche de chocho en polvo de la empresa “Soy San” desde la ciudad de Riobamba hacia el mercado de los Estados Unidos ciudad de Miami

Abstract

The project was conducted in order to know the possibility that exports will pussy milk powder produced in the Canton Riobamba, to the state of Miami in the United States, is a benchmark for future studies and facilitate systematic processes the company Soy San, leading to national and international marketing of the product. Through topic -related information obtained from different types of publication identifies and analyzes the market they will get our product to propose a marketing strategy to promote sales. The export plan proposes design guidelines for the Company to carry outside your product and get a new market. The research provided the following results: With the commercial study identified the market, the competitive characteristics of the product, the market potential , benefits, barriers , legal and phytosanitary measures, the design of the products , and then proposes a marketing strategy. Eventually you will reach conclusions regarding the viability of the plan for performing the process of production and export of milk powder pussy to the target market . It is therefore recommended that the Company is in a constant progress and improvement of the product, while taking into account customer needs that as they change over time in order to carry out the project to reality.