Evolución de packaging para yogurt en Riobamba; identidad corporativa y packaging para la Planta de Producción FCP – ESPOCH.

Abstract

The present research is the evolution of packaging for yogurt in Riobamba, corporate identity and packaging for the dairy production plant belonging to the Faculty of Livestock Sciences of ESPOCH. Following the deductive method to design and analytical analysis, we use programs such as Adobe Illustrator Cs4, Adobe Photoshop Cs4 elements such as newspapers, packaging, magazines and photos, in the brand and corporate identity, the corporate manual where the standards are specified Of use, as designed, colors, typography, sizes, distances and elements used. With the information obtained, 200cc and 2 liter containers were designed to meet the requirements, functionality and characteristics that fit the people. Following the specifications that must contain the labels required by the institute Riquelm Pérez, was designed with the size that fits the container created specified the type to use. Through the methods allows us to collect information to design, historical for analysis, from the relationship between the elements that make up the packaging as a whole, and in turn, the synthesis is produced on the basis of the previous results Of the analysis. We carried out surveys of application application to the brand, packaging and label accepting positive. Also comparative among the dairy brands of Riobamba obtaining as results a level of acceptance, being the lowest 71.4% better than the brands that are in the market. In conclusion, the analysis of the evolution of the packaging for yogurt allowed us to design 200cc containers, 2 liters and labels that comply with national standards, market requirements, children and adults with the new identity of the Dairy Plant ESPOCH. It is recommended to the institutions, people related to packaging to carry out an investigation to see what are the requirements that the product and the consumer that is important and who have direct contact with the packaging need. If you are going to create containers, specify the age, sex and space where people are going to consume the product or in other cases to use some object, so that a study of the measurement of directly related body parts is carried out Meet the ergonomic requirements which are the most important in creation.