Estudio de factibilidad para la implementación de un paradero turístico – gastronómico en la Quinta San Javier parroquia Licto cantón Riobamba provincia de Chimborazo 2014

Abstract

The objective of the present paper was to increase the tourism and generate employment in Licto, with a tourist road restaurant. For this work and market research , different investigation techniques were used , surveys with 60% of acceptance; the population was 225.741 inhabitants. With a sample of 227 people , satisfying in this way 12 % of the unsatisfied demand. The technical study allowed to design a plant production to be used in the restaurant, with an area of 135 m2. located on the route Riobamba-Licto. The amount of invest to implement the road restaurant is $ 56.388,49.The commercial administrative study determined the regulations to be followed belong to the Society of Limited Responsibility, allowing to establish the organizational structure of the enterprise, staff functions and environmental study based on standards by Ministerio del Ambiente. In conclusion the financial evaluation determined that the project is viable and profitable, because it reaches a return intemal rate ( RIR ) of 21 % higher percentage that the performance acceptable minimun rate ( PAMR ) that is 13 % , and the benefit/cost (BC) $1.63. It is concluded that this study is feasible and economically viable. It is recommended for coming researches to go on with projects this kind due to they favor inhabitants of this secfor in a positive way.