Plan de exportación de vaina de vainilla (materia prima) de la Empresa Kallari ciudad del Tena, provincia de Napo, hacia Berlín - Alemania

Abstract

This is a “Vanilla pod (raw material) exportation plan of the Kallari enterprise, Tena city, Napo province to Berlín-Germany”, information is collected through German intermediaries, in order to meet the market where the product will be exported. Within the market analysis the existing demand was analyzed, a marketing analysis was also made, a technical study where the machinery and equipment requirements were described, personnel, raw materials, direct materials for the production of 1000 kilograms of vanilla. Regarding the export proposal the requirements, documents, certificates and procedures to be followed for vanilla exportation were detailed, customs regimens are also referred, determining that Kallari benefits from the consumer, because their products are for the ultimate benefit to the country of consumption, also Incoterms negotiating terms are listed, and finally an analysis and financial evaluation, whit which the exporting feasibility is show. It is recommended to consider the steps outlined in this project in order to make a good export and also adequate training is required to smallholders venture partners to enhance product crop and production.