Proyecto de creación de un centro de acopio para la industrialización y comercialización de tilapia en la junta parroquial Simón Bolívar de la cuidad del Puyo, cantón Pastaza

Abstract

The Present paper is a project of “Creating of a collection center for the industrialization and comercialization” of tilapia in the Parish “Simon Bolivar” Pastaza canton, Puyo city and the need arises to take advantage of a businness, to market in a better way and in a wider scale, this will help to the development of the Pastaza Canton through the creation of direct and indirect Jobs and the creation of a company. Surveys were used, from these mainly preferences of potentials consumers were obtained and everything related to possible niche market, literature was reviewed, it consisted of collecting information safe and reliable by means of books, brochures, modules ; finally electronic research (internet) whereby real and current data of the macroeconomic variables were obtained. Within the proposal, there is a format of the project which starts with the market study, technical study, financial study and the financial evaluation. Good results were obtained, the project has a good performance for the investors, because the investment is recovered within three years and three months, besides being positive in regards to the net actual value and benefit cost ratio, with an internal rate return of 22,24% higher than the oppottunity rate. Finally, recommendations were made, due to in the development of the project some variables were found that directly affect the financial part, such as the cost of inputs and tilapia which are one of the most difficult rubles to handle, it is recommended to preform strategic agreements with the suppliers to keep constant cost, on the other hand, it is recommended to take advantage the acceptance that the product has in the market and the Project to begin.