Plan de exportación de snack de chocho del consorcio MCCH-CESA de la ciudad de Latacunga, provincia de Cotopaxi-Ecuador a Murcia-España para el año 2014

Abstract

This investigation titled “ Chocho snacks Export Plan of MCCH-CESA Consortium of Latacunga city, Cotopaxi province, Ecuador to Murcia-Spain in 2014”, aims to export Chocho snacks from Latacunga city, Ecuador to Murcia city, Spain in 2014. In the first chapter, we describe in general terms the problem, project objectives and justification for the research. In the second chapter, we develop the theoretical framework based on science concepts to determine in what quantity those concepts contribute to solve the problem. The third chapter refers to the methodological to state proposals for solving the problem, determine what type of research will do, types of studies, hypotheses, variable, research design, population, sample, methods and tools to be used to develop the research. Finally, the proposal has aspects related with enterprise (location of the enterprise, product presentation, personnel, equipment and machinery); export process (market study, agreement and conventions between Ecuador-EU, documents and requirements to export, taxes and importations in Spain, strategies, terms and negotiation conditions); financial evaluation (production cost, operating cost, financial resources to export, analysis and financial projections and financial evaluation). Finally we conclude that it is feasible to carry out the export plan.