Proyecto de exportación de cereal orgánico de la Empresa “Coris”, del cantón Guano provincia de Chimborazo hacia Alemania Hamburgo, en el período 2013-2014

Abstract

In the XXI century the growth of a company is based on the international trade, by knowing that our country is purely agricultural, and at the present time the government has programs to encourage to farmers through fair prices, training and stable market, it was indicated the development of this project of exportation of organic cereals with an added value, with all the methodology of a business plan, by knowing that the exportation is a strategic operation, an analysis of all functional areas of the company was done, by indicating from the administrative detail to marketing Project, the respective market study, study costs and investment ones, social assessment, conclusions and recommendations. Through the obtained results in the market study of Hamburg-Germany, it was evidenced that it maintains an increasing trend of consumption of organic products many years ago, where the vision of a healthy food, personal care and protection of the environment is predominant on the other hand it was also noted that the existing supply does not supply to consumers, and there is a very high rate of imports of these products. We demonstrated through this thesis the technical, economic and financial viability. Bygiving as a result the feasibility of the business.