Planificación estratégica financiera para la gestión administrativa contable de la Empresa Artesanal de panadería y pastelería “Artesana” de la ciudad de Riobamba, provincia de Chimborazo, para el periodo 2014- 2017

Abstract

It has designed a Financial Strategic Planning for the Administrative Accounting Management of the Homemade Baking and Pastry Company “Artesana” in Riobamba, Chimborazo Province, for the period 2014-2017. “Aimed at improving productivity, optimizing costs, ensuring product quality, customer satisfaction, and administrative accounting management. The proposal strategic planning identifies the philosophy of the company, it proposes a structural organic, developing strategies to enhance the integral action of the Homemade Baking and Pastry Company “Artesana”, and assesses its current situation. For the development of this research work, methods and research techniquies were used that allowed collecting data from primary and secondary sources to identify the problem which affects the traditional company. The implementation of a strategic plan would help to increase productivity by generating greater profitability for Homemade Baking and Pastry Company “Artesana”, undoubtedly, its owners would have better alternative of control and management of their staff, and so the use of the raw material, ensures a constant and sustainable growth.