Implementación de un sistema de categorización y producción de fotografía paisajista del Ecuador, para exportar al mercado Estadounidense – Nueva York por la micro empresa Foto Studio Digital Maldonado de la ciudad de Riobamba para el período 2012-2015

Abstract

The present research is about the implementation of a classification system for the Ecuadorian landscaping photography production, for exporting it to the North American market- New York by Foto Studio Digital Maldonado Micro company, which goals are: to become a national and international competitive company, to increase its competitiveness and let the people know about the beauty of our country specially the landscapes. Within the marketing study, it was determined the existing offer, as well as the commercialization analysis, by making a technical study which describes the required documents for exporting the pictures, according to the observation methodology, it has been statistically proved that the landscaping pictures are attractive for the foreign market. According to the Ministry of Tourism, it has been shown that a high percentage of foreigners visit our country, that is why it is useful to export or sell pictures to the North American market, additionally the manager of Foto Studio Digital Maldonado micro company will be know due to this work and creativity, since he has established commercial with people from the north American market while the research has been carried out.