Modelo de cadena logística de materiales para la exportación de panela (chancaca) granulada al mercado de Reino Unido por parte de la Asociación de Cañicultores de Pastaza ASOCAP para el año 2014

Abstract

In this thesis a Supply Chain Model for the Sugarcane Growers Association of Pastaza ASOCAP to export panela to the United Kingdom market will be developed, which, allow the association growth and productive development achieving integration and improving the lifestyle of those who make the association. The main objective of this thesis is to design a supply chain model of equipment for granulated panela export from the Province of Pastaza to the United Kingdom market that allows boosting the productive sector an improving the profitability of sugarcane growers, becoming the first Ecuadorians to export panela to this market. Panela is a very commercial natural product in the United Kingdom and the consumption of this product has had a tremendous growth in recent years, thus an exploratory study was previously conducted to valid it in the project development through a market study which result in the feasibility of placing the product in the United Kingdom market. In the Supply Chain Model the granulated panela production process, negotiating terms, product certification, customs procedures, the process of transport logistics from Ecuador to the United Kingdom and the possible profitability for this product exportation are explained. It is recommended to invest in infrastructure and quality certificates, also look for support from government agencies for programs socialization, tools and financing facilities given to export, thereby Pastaza Sugarcane Growers Association will have a higher production growth and profitability resulting in the product recognition in the international market.