Proyecto de exportación de mermelada de mora de la Empresa Planhofa C.A. de Ambato – Ecuador, hacia la ciudad de Valparaíso – Chile, para el periodo 2014

Abstract

The present research is a Project of exportation of blackberry jam of Planhofa Company C.A. in Ambato – Ecuador to Valparaiso – Chile for 2014, to widen the market and get more yields for the company, and for generating direct and indirect employment in Tungurahua province. It was realized an analysis of environment concluding with SWOT in wich shows the principal opportunities like reduction of rent tax and the appropriate climate for the raw material, in relation on the threats in has determined that inflation could have an impact in the price of raw material, for it could increase the production cost and therefore the price the company has the strengths like the existence of clear functions in the processes and procedures of production, besides has a personnel with experience, in relation to the weaknesses the marketing becomes in weakness for the low budget for this area and the inexistence of communicational plan. The market was analyzed of Chile in general terms and of Valparaiso city principally like destination for the exportations, in where was determined the existence of an unsatisfied demand respect to the blackberry jam of 591,48 tons, besides to contact with Langer, which requires one and half ton of product by month, into the technical studio was determined the necessity of realizing new investments to produce the required quantity by Langer. In relation to the proposal was showed the exportation basic scheme and necessary documents for export, was elected the regime of consumption for the blackberry jam exportation as well the same will be for the definitive consumption in the destination country, in terms to the pay form was preferred the credit card for the security that presents and the negotiation terms will be FOB, in other words the company will leave the product up the shipment port. In relation to the studio and financial evaluation was determined the feasibility of project and was concluded that is possible to put it into running.