Plan de exportación de quinua 100% orgánica hacia Berlín - Alemania, para Coprobich, ubicado en la parroquia Cajabamba, cantón Colta de la provincia de Chimborazo, en el periodo 2014

Abstract

This research arises from the necessity of knowing about the logistics process to be able to export Andean cereals, as the case of the quinoa since COPROBICH enterprise does not count on an exportation plan available to be well informed about this situation and the target market. The general objective of this research is to develop an exportation plan of 100 % organic quinoa to Berlin - Germany in order to benefit COPROBICH, which is located in the Cajabamba distrit, Colta canton belonging to Chimborazo province, during the year 2014. This is an exploratory and descriptive study, whose information sources were collected from internet and it was developed a group work directly with managers, technicians and corporation workers. In order to make possible with the stated goal, first step was to learn more about the general points of the enterprise, then, it was carried out a diagnostic of COPROBICH to determine its productive capacity, its key competitors, as well as its national and international customers; all this, to establish the corporation SWOT analysis. In addition to this, some aspects related to quinoa were beard in mind as its characteristics, process of cultivation, nutritional value, and its health benefits for human beings also, the producers of quinoa were kept in touch and it was gathered more information about worldwide quinoa exportations. This exportation plan inquired the Berlin - Germany marketing and this was useful to get more information about economic, political, social and cultural factors and also the competitors who are directly involved with quinoa production, as well as the tastes and preferences of the German people. Furthermore some strategies which allow a better access to Berlin market to increase the quinoa exportation were set up. Additionally, it is detailed the operating process from quinoa production to its requirements, certifications and important regulations that COPROBICH must comply to export quinoa to Berlin, it was also determined the most appropriate form of payment to make the transaction, then financial analysis was conducted to undertake the export activity.