Proyecto de exportación de pulpa de mora de castilla (Rubus Glaucus Benth) desde la Asociación de Producción y Comercialización Agropecuaria Sembrando Esperanza hacia la ciudad de San Petersburgo de la Federación de Rusia para ampliar el mercado durante el año 2015

Abstract

This graduation work intends to carry out a project to export blackberry pulp (Rubus Glaucus Benth) from the association of agricultural production and marketing “spreading hope” to the city of St. Petersburg of the Russian Federation to expand the market for 2015, in order to improve the profitability of the association. Likewise it was made a general analysis of the target market in which it is a determined that there is a significant unmet demand. It should be noted that to the cover the export amount proposed, it is necessary to do large investments by the association. The payment for such exports is by a letter of credit because it is a safe means for the buyer and seller since its regulatory body is the bank and trading on FOB term (free on board), which states that the association leave the product at the port of shipment. Concerning the financial study NPV (net present value) is 141.158.46, with an IRR (internal rate of return) of 94% and PRI (recovery period of investment) is four years nine months for these results is determined that the project is feasible. Therefore it is recommended that the ASOPROCASE association is in constant progress and improvement to meet the demands of current customers due to the constantly changing of tastes and needs.