Proyecto de factibilidad para la exportación de flores hacia el país de Japón, ciudad de Tokio. de la empresa Operflor Cargo Cía. Ltda. ubicada en el cantón Quito, provincia de Pichincha. periodo 2015-2019

Abstract

The objetive of the floriculture is to increase its profits and this can be achieved through finding new markets economically independent, for that reason the aim of this Project is to enter the Japanese market as it has opportunities for export of roses. The Japanese market is an interesting opportunity to the location of roses, given the existence of important dates and activities where there is high demand for the product, which benefits to Empresa Operflor Cargo Cía. Ltda., obtaining secure annual sales. Tha Japanese market is willing to pay higher prices for the roses, because they know that Ecuadorian roses are high quality, and have features and a wide variety tha any other country offers. As, Ecuador´s main competitor in selling roses to Japan is Holland, but this country has only seasonal production, which gives it a competitive advantage to the country as it occurs throughout the year. The most relevant results of this project are justified on financial rating where to start with an export business of roses is required an investment of $420.000 and an internal rate of return of 112%. It is concluded that starting a business exporting of roses to the Japanese market is definitely an alternative to an Ecuadorian enterprising, not only being interested in their own economic development but also generate more jobs and income for the country.