Proyecto de factibilidad para la exportación de calzado para dama de la Fábrica Rover’s de la ciudad de Ambato hacia New York-Estados Unidos en el período 2014

Abstract

The shoe factory ROVER S is an industry which over the years has been a source of employment for people from Ambato and today it covers with satisfaction the domestic demand for footwear. The aspirations of this company is exporting its product, therefore the “feasibility project for export of lady s footwear of ROVER S factory from Ambato to New York United States in the period 2014” was held with the aim of knowing if the company is in the possibility of entering the international market. Through bibliographic research and documentary information, it was possible to base the background of the topic under study, thus, methods and tools that were designed and applied directly to the fact to be investigated. The financial study demonstrates the feasibility of the project by the positive values of key indicators such as net present value of $46.169.71; internal rate of return 31%. Finally, after the study conducted is appropriate to accept the project, so the benefits will be greater for the company, and it would contribute to the Ecuadorian productive matrix.