Proyecto de factibilidad para la exportación de leche en polvo hacia el país de Perú ciudad Lima, elaborado por la Empresa Lacteos San Antonio C.A ubicada en la ciudad de Cuenca provincia del Azuay durante el período 2014-2018

Abstract

This research has as main objective to develop a feasibility Project to export powder milk to Peru, Lima city, made by the dairy enterprise San Antonio, with the aim of increasing enterprise income, improve productive capacity of small producers and at the same time to generate job, and other social benefits that encourage culture development in Azuay province. This research is developed in base of the market study, where the product demand was determined, the purchase behavior, the principal enterprises producers of powder milk, unsatisfied demand, potential market, commercialization and market segmentation. A logistic study was developed, where the policies, norms, laws, and restrictions that the government establish are detailed, documents, certificates and paperwork to follow for the exportation. The financial study in which we can analyze the advantages and disadvantages of the Project, and according to the analysis the obtained results are stated. It is recommended to the dairy Enterprise San Antonio to execute the exportation Project according to the performed studies, it is in incapacity to expor the same count with the necesarry raw material material, the equipped machinery, trained stuff, and necessary Budget, also the target market offers exportation advantages.