Proyecto de factibilidad para la exportación de alimentos para equinos competencia de la Empresa Bioalimentar desde la ciudad de Ambato a la ciudad de Hannover- Alemania período 2015

Abstract

This Project was carried out in order to know the possibility that Bioalimentar Company will export equine food from Ambato city to Hannover Germany, being this a reference for future studies and to facilitate the systematic processes of the company, leading to national and international marketing. The food for horse has all features and technical standards necessary to become an export product, it meets all certifications required to could be sold overseas as the health certificate issued by the AGROCALIDAD an applying EU standards as HACCP GLOBAL and GAP. With the market study it identified competitive product features, potential market, product design and consumer trends in Germany, showing excellent production capacity to meet the needs of target market. The financial study points out the viability of the project through its various financial indicators such as NPV with a value of 18792, 84 and IRR 7.58% per quarter, both indicators demonstrating the feasibility of the Project. Bioalimentar should keep both production and export business by level of production according to demands of domestic and Germany Hannover market.