Proyecto de exportación de quinua desde la Corporación de Productores y Comercializadores Orgánicos “Bio Taita Chimborazo” Coprobich del cantón Colta, provincia de Chimborazo hacia el mercado de Londres Inglaterra

Abstract

This work, aims to benefit in economic sphere to the Corporation of organic producers and traders “Bio Taita Chimborazo” COPROBICH when exports begin, this will enhance its customer base and achieve a promising future as an exporter of quinoa and their derivatives. The chosen market is England, to begin the raid, it has selected London city, as it is considered the main gateways to the English consumer. To carry out this study has been properly applied the deductive method and techniques of field observation, surveys, through which it has been know individual and collective expectation, of those who are associated whit the corporation as well as the laws that the subject matter is set, a marketing study, which is promising according to favorable consumer trends English correctly performed. The company is able to export from a marketing perspective and from a financial point of view, project implementation represents a higher value NPV an IRR 82592.20, 39.86% considerable value that has appeal for investors. It is London England as soon as possible, this work empowers and guarantees, since the current market situation is favorable.