Proyecto de factibilidad para la exportación de artesanías en totora desde el GAD Parroquial Rural San Gerardo del cantón Guano a la ciudad de New York-Estados Unidos periodo 2015-2016

Abstract

The feasibility study for the export of handicrafts in reeds from the Rural parish GAD San Gerardo arises from the need of the craftsmen of this sector in its effort to progress looking to implement business strategies to improve current distribution channels of their handicrafts in totora, all this is because artisans are concerned in maintaining their cultural tradition and the most important handicrafts are made known not only at national level but also abroad in this case in point in New York (United States) market, thus improving the quality of life and a better socio-economic position for this sector and for the families of craftsmen who are engaged in this activity. It is a priority to implement a marketing plan to promote the sector as potential tourist, cultural reactivating this way tourism not only at national level but at n international. The aim of the project is to conduct a comprehensive analysis of the feasibility of reed handicrafts export to the New York market by a market study, technical study and financial evaluation priority to give us the necessary guidelines to know if our project is or not feasible for export. A lack of Crafts Chamber in this sector the Parish of San Gerardo GAD serve as a collection center for the organization and operations and marketing of handicrafts in reeds by a foreign trade department undertake the necessary training to the artisans of this sector by providing logistics services , transportation, communications , legal advice, technical assistance , marketing, participation in international fairs , also will fulfill operational functions creating an investment plan and marketing , new markets, defining the range of craft products and sales inside and outside of our national territory